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Culture & Customs

Aloha means more than Hello and Goodbye it’s the warmth you feel from the moment you step off the plane. It’s the friendliness, hospitality, and generosity you’ll discover from everyone you encounter, from the hotel concierge to the people on the street. It’s the love the people of Hawaii have for their home, their heritage, and each other.

Perhaps it was the ancient Polynesians who first arrived on the Islands who brought this sense of Aloha. Perhaps Aloha is a result of Hawaii’s spectacular environment nurtured by a melting pot of cultures and ethnicities. Perhaps more than any of its incomparable natural wonders and diversions, the Aloha Spirit is what truly makes Hawaii unique. We invite you to visit Hawaii to discover what Aloha means to you.